Now that your blog looks great it’s time to add your content. To keep your blog high up in your niches page rankings it’s really important that you add new, fresh and exciting content consistently. If the search engines see that new content is added often then it will recognise your blog as an authority and give it a good page rank. Number one on Page one is the goal for your blog and good, engaging and entertaining content gets you well on the way.
If you remember back to our first post in this series, blogs where originally online diaries of people’s lives, and as such where written in a very casual style. And I’m going to recommend that you do the same. It is a style that is referred to as ‘conversational,’ and it’s the best for a blog. So you should write your content as if you are having a conversation with your best friend.
Try to write your content in a personal way, using the words ‘I’ and ‘you’ in the content helps your readers to think you are speaking to them and them only, it’s important to do this, and it’s a nice way to write too. Just leave out profanity and jargon that your readers won’t appreciate or understand.
Here are some tips to keep in mind, when you’re writing.
- Have a picture of the type of person who will read your content in mind.
- Keep your sentences fairly short.
- Keep your paragraphs short. 2-3 sentences maximum.
- Use bullet points (like these) when offering a list.
- Remember to tell a story, have a beginning, middle and an end.
If all this sounds too much, don’t worry you’re not alone, most people don’t like writing, or find it difficult to get their message across with the written word, if that’s you here’s the answer.
Get someone else to write it for you. Find a Freelance writer who can write it all for you. The right freelancer can produce some great content for your blog, and if it’s written the right way can go a long way to improving you search engine ranking too.
How do you find the right freelancer?
There are lots of website where you can find a writer, a Google search will list quite a few. Once you’ve decided where you are going to go to hire your writer, you need to find a good one. Following this process will help you decide who it right for you.
- Ask to see a sample of their previous work.
- Read their feedback.
- 50% upfront payment is not unusual, but don’t pay more.
- Get a reference, if you can, although their feedback will give you a feel about the writer.
- Place a small order first.
All of the content written needs to be unique, and you should check that by running the content through ‘copyscape,’ this is a piece of software that will check the content against what’s already published on the internet, if it’s posted somewhere else it’s no good to you. Plagiarised content will damage your search engine ranking. There are plenty of writers out there, and if you’re not happy, with what you’re getting, move on.
Writing your own Content.
If you plan on writing your own content, other than telling a good story etc, you’ll need to keep SEO (Search Engine Optimisation) in mind. Here are a few pointers.
- Keep the title short and have the keywords that you’re trying to rank in the search engines for in it.
- Avoid stuffing your post with keywords. It needs to be easy and natural to read.
- If you’re linking to other posts, check that they work, and use an ‘anchor text’ instead of writing ‘click here.’ There’s an example of this a little further down.
- Use Tags. If you’ve installed the tags plugin, make sure it’s activated, and use it.
- Also if you’ve installed the ‘Platinum SEO’ plugin, the rest is pretty much done for you. But if you keep the above in mind your posts will rank far easier.
As promised here’s an anchor text example:
It’s clickable text, much better than ‘click here’ because it describes what you’re going to get when you click it…
So click it, it’s a great post over at coffeeKicks, and relevant to everything I’ve written about here.
Your content is the most important part of your blog, without educational, engaging and entertaining content; no one is going to read it. Lastly remember when people read something, and I suspect this is the same for you, they are thinking subconsciously W.I.I.F.M.
What’s In It For Me.
Keep that it in mind when you write too.
In the next post, which is the last in this series, I’m going to talk about monetising your blog, getting it ready to earn you some money.